Fans should check it out soon since the digital game will only be available for 30 days after launch. Post-event, this digital destination will also feature a 360-degree video of the on-site pop-up to further bring the experience to life. This digital destination features an online version of the life-sized game board, allowing users to learn Werther’s Original fun facts as they explore different candy regions. The combination of the digital game and the life-sized CANDY LAND experience that Werther’s Original has created will delight fans of all ages.”Ĭaramel lovers everywhere can experience CANDY LAND: The Werther’s Caramel Edition Game online by visiting. “Our goal at Hasbro is to provide families with gaming experiences that are fun to play, fun to watch and fun to share.
“We’re excited to work with Werther’s Original to bring the sweet fun of CANDY LAND to even more people,” said Jonathan Berkowitz, senior vice president of global marketing for Hasbro Gaming.
“As a brand with a rich heritage and passion for caramel, National Caramel Day is a major holiday for us, making it the perfect time to give our consumers an interactive way to experience our full portfolio of products.” With the help of Hasbro’s CANDY LAND, we are excited to bring together classic favorites: sweet candy and family fun,” said Suffron. “In today’s rapidly changing world, it’s comforting to know that some things are still as good as they’ve always been. Meredith Suffron, Werther’s Original director of marketing, is aware of the powerful influence of nostalgia. “When I heard about the life-sized CANDY LAND: The Werther’s Caramel Edition Game, I was thrilled two of my happy childhood favorites were combining in such a cool, fun way," the actor said. Television star and host Mario Lopez along with his wife Courtney Mazza and children Gia and Dominic, teamed up with Werther’s to indulge in the confectionary festivities in honor of the caramel holiday. In this caramelized version, participants adventure through the Caramel Popcorn Mountains, discover caramel surprises in the Werther’s Woods and navigate a bridge over the Caramel Crème Lagoon, before getting their fill of Werther’s sweet treats - including vanilla crème, cocoa crème, hard, chewy, soft, coffee and filled caramels - at the Caramel Castle. Together with Hasbro, the iconic caramel brand has created CANDY LAND: The Werther’s Caramel Edition Game, a life-sized, caramel loaded version of the classic board game. Ap-This National Caramel Day, Werther’s Original is sending caramel fans back to a simpler, sweeter time with an immersive brand experience on the Santa Monica Pier.